After about seven minutes of silence, I turned the radio back on to find some car dealership in the middle of talking up their selection:
"...from the practical [some sedan], to the rugged [some 4x4]..."
I considered the choice of words for a moment. There are a few excellent, highly useful words that are just gone. The meaning has been lost or corrupted through frequent, incorrect, or colloquial use, and the word will never be the same. "Awesome" has gone hand-in-hand with "dude" long enough that if you try to use to it mean "awe-inspiring," you sound like a dork, or a university professor. Not that there's anything wrong with that. Many of of my favorite people are professors. But, for the most part, "awesome" is gone.
Rob's favorite example of this phenomenon is "extreme." Everything from skateboarding to soda pop has been called "extreme," to the point that it just seems better to choose another word when trying to describe something as highly unconventional. Of course, the first alternative the comes to my mind is "radical," which makes me think immediately about Teenage Mutant Ninja Turtles. So there you go.
What I find amusing about throwing "rugged" up against "practical" is the implication that the former is the opposite of the latter. The sort of vehicle that might be classified as "rugged" tends to be a big, gas-guzzling, four-wheel drive number that's not afraid of rocky terrain or, you know...a Volkswagen beetle. Practical, certainly, if you plan on going off-road with any kind of frequency, but not really practical for surface street-crusin' cityfolk. Except in the ego-boosting sense, apparently.
Keeping this in mind, I puzzled over what the car dealership was getting at when they called a vehicle "practical." When I posed the question to my husband, he suggested:
"Anything you might expect to see a baby seat in."Hmph. That would make my adorable, fuel-efficient, and ver practical car a family car, wouldn't it? My problem with this is linguistic only (since it's possible that this time next year, there may very well be a baby seat in my car). So, if my SAT-prep serves me, "practical" is currently to vehicles what "family" is to restaurants. But "family" might be one of the next words to go. After all, "family-friendly" tends to mean "kid-centric to point of eradicating adult fun," and the phrase "family values" whiffs more of gay-bashing than anything else.
If "family" goes the way of "awesome" and "extreme," will "practical" take its place?
BiB
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